目前,农资经销着重于实体产品,主要是产品的质量、适应性等方面,这是立足于农资产品本身的。然而,作为农资消费者的农民或各种农业生产组织,除关注这些实体产品的要素外,对于农资的非实体产品,同样有着诸多需求。如果农资生产厂家和经销商能够立足于终端来思考,对实体产品的生产与营销都有促进作用。农资非实体产品是相对于实体产品而言,有的蕴含在实体产品当中,有的则独立于实体产品之外,却作用于实 At present, the distribution of agricultural materials focuses on the physical products, mainly the quality and adaptability of the products, which are based on the agricultural products themselves. However, as farmer’s agricultural consumers or various agricultural production organizations, besides paying attention to the elements of these physical products, there are also many demands for the non-physical products of agricultural capital. If the agricultural manufacturers and distributors can be based on the terminal to think about the physical product production and marketing have a catalytic role. The non-physical agricultural products are relative to the physical products, some are contained in the physical products, while others are independent of the physical products, but the role of real