作为保健品来说,现在各种营销手段层出不穷,但关键是这些方式的运用与具体操作是否能吸引目标消费群的眼球以及隐藏在他们背后的无穷购买力,就我来看,目前保健品营销存在如下九种死穴: 一、诉求不明。众所周知,保健品启动市场,要有差异化的诉求。对消费者进行独特的利益承诺。但市场上的许多保健品到底是干什么的,起什么作用让人无法知晓,更谈不上借此打开市场了,如海尔采力,以人群中的亚健康作为诉求 As a health care product, various marketing methods are now emerging, but the key is whether the application and operation of these methods can attract the attention of target consumers and the infinite purchasing power hidden behind them. In my opinion, the marketing of health products now exists The following nine kinds of bouncing points: First, the appeal is unknown. As we all know, health care products to start the market, there must be different demands. Undertake a unique benefit commitment to consumers. But many health products on the market in the end is what, what role people can not know, let alone take this to open the market, such as Haier power, the sub-health population as a petition