羌绣是羌族非物质文化的重要组成部分,在现代经济高速发展的市场经济下,传统羌绣艺术在以新的形象进入市场,成为旅游开发的必要文化资源,研究羌绣具有的旅游价值特性,可以为羌绣深入开发奠定理论研究基础和寻求羌绣旅游产品设计开发的创意点。 Qiang Embroidery is an important part of the non-material culture of the Qiang nationality. Under the rapid economic development of the modern economy, traditional Qiang embroidery art enters the market with a new image and becomes a necessary cultural resource for tourism development. It studies the tourist value characteristics of Qiang embroidery , Which can lay a theoretical foundation for the further development of Qiang embroidery and seek creative ideas for the design and development of Qiang embroidery tourism products.