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本文运用灰色关联模型实证分析上海文化创意产业增加值与相关的30个不同指标之间的关联度,运用灰色因子分析法探索影响上海文化创意产业发展的主要影响因素。研究发现科技研发、政策与政府资金支持、人才资源、社会文化与文化消费环境、文化产业基础及发展状况等因素对上海文化创意产业发展具有重要影响。根据研究结果,提出发展上海文化创意产业的对策建议。
In this paper, we use the gray relational model to empirically analyze the correlation between the added value of Shanghai’s cultural and creative industries and the related 30 different indicators, and use gray factor analysis to explore the main influencing factors that affect the development of Shanghai’s creative industries. The research found that R & D of science and technology, policy and government funding support, human resources, social culture and cultural consumption environment, cultural industry foundation and development status and other factors have an important impact on the development of Shanghai’s cultural and creative industries. According to the research results, the countermeasures and suggestions on developing Shanghai’s cultural and creative industries are put forward.