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本文通过引入品牌及房地产品牌的概念,研究房地产企业品牌的建设过程,为房地产企业树立了正确的发展目标。通过对品牌维护和品牌可持续发展的分析,提出了房地产企业品牌发展的建议。
By introducing the concept of brand and real estate brand, this paper studies the process of brand building in real estate enterprises and establishes the correct development goals for real estate enterprises. Through the analysis of the brand maintenance and brand sustainable development, the author put forward the suggestion of brand development of the real estate enterprise.