企业服务质量的好坏,往往由于服务的无形性而难以准确判断。农电企业由于垄断性质,缺少直接的市场竞争压力,因为没有市场上的“同行”进行对比,更是难以评判服务质量的高低。这一方面给企业经营者带来如何做才是“优质”的困惑,另一方面也给电力企业带来 The quality of enterprise service quality, often due to the intangible service and difficult to accurately judge. Due to the monopoly nature of rural power enterprises, the lack of direct market competition pressure, because there is no market “peer” for comparison, it is more difficult to judge the level of service quality. On the one hand to the business operators how to do is “quality ” confusion, on the other hand also brought to power companies