主题公园的兴起是世界旅游业发展的一大趋势,我国的主题公园发展迅速,逐渐成为旅游业中一股不可忽视的力量。方特欢乐世界借鉴国外主题公园的成功经验,将文化、科技、旅游从市场角度整合为一体,形成了自主品牌、自主知识产权为核心的主题公园,为我国发展娱乐消费文化产业打造了一个平台。本文从品牌规划和园区发展规划两个方面,探讨如何让方特欢乐世界走好每一步,拥有持续的、强大的生命力。 The rise of theme parks is a major trend in the development of tourism in the world. China’s theme parks have developed rapidly and become an indispensable force in the tourism industry. Drawing on the successful experience of foreign theme parks, Fantawild World has integrated culture, technology and tourism from a market perspective and formed a theme park with its own brand and independent intellectual property as its core, thus creating a platform for the development of entertainment, consumer and cultural industries in China . This article from the brand planning and development planning of the park to explore how to make Fantawildren take every step of the world, with sustained and strong vitality.