有人说,2009年可能是广告业最黑暗的年代。既有的经济模式已经崩塌,新的获利机制还没建立。大众媒体开始式微,我们再也找不到一种强有力的单一媒体,能一次攻击大多数已拿回自主权的独立个体。预算变少了,要沟通的渠道更多,效果却更小了。 Some people say that 2009 may be the darkest era of advertising. Existing economic models have collapsed and new profit-making mechanisms have not been established. As the mass media began to decline, we could no longer find a powerful single medium capable of attacking most of the independent individuals who had already taken back their autonomy. The budget is less, there are more channels to communicate, the effect is even smaller.