校园报刊是邮政推动报刊发行转型发展的切入点和重要抓手。凉山州邮政的实践证明,只要坚持以市场为导向,不断创新观念,持之以恒地把校园发行等重点发行项目做大做强,就能够赋予传统报刊发行业务以新的生命力。凉山彝族自治州地处川滇交界的偏远山区,交通不便,经济落后。从报刊发行业务结构看,尽管全州总体规模不 The campus newspapers and periodicals are the starting point and important starting point for the postal administration to promote the transformation of newspaper and periodical distribution. Liangshan Post’s practice proves that as long as adhere to the market-oriented, innovative ideas, perseverance to the campus distribution and other key distribution projects bigger and stronger, we can give the traditional newspaper and distribution business with new vitality. Liangshan Yi Autonomous Prefecture is located in remote mountainous areas at the junction of Sichuan and Yunnan, inaccessible, economically backward. From the newspaper distribution business structure, although the overall size of the state is not