目前旅游界研究移动互联网的还比较少,现有的研究主要集中于移动互联网对旅游行业上影响,针对移动互联网+旅行社的研究还很少。本文以移动互联网背景下使用移动互联网的大学生为研究对象,探索大学生与移动互联网背景下旅行社在实际中的交流和互动,大学生的旅游行为特征,在理论研究视角上有较大创新。 At present, there are relatively few studies on the mobile Internet in the tourism industry. The existing research mainly focuses on the impact of the mobile Internet on the travel industry. There is still very little research on the mobile Internet + travel agencies. In this paper, under the background of mobile Internet, the undergraduates who use the mobile Internet as the research object, to explore the actual exchange and interaction of travel agents in the background of undergraduates and the mobile Internet. The characteristics of college students’travel behavior are greatly innovative in theoretical research.