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西部开发应该有很多大机遇。问题是,它对原在沿海发展的房地产商有何意义?此前,一则有关“收购万科”的报道给我以启迪。 由在港上市的华润北京置地控股的北京华远房地产公司为何要收购万科?而作为国内房地产界著名品牌之一的万科又为何乐意被收购?有报道披露,万科图的是远华的资金实力和土地储备,远华要的是万科的品牌效应和市场占有率。可见,这种“收购”的本质是企业问为提升竞争力而采取的联合行动,且这种行动的基础是企业之间的优势互补。
There should be many great opportunities for the development of the western region. The question is, what does it mean for the former developers in coastal areas? Earlier, a story about the acquisition of Vanke gave me inspiration. Why was China Vanke, the mainland real estate company controlled by China Resources Beijing listed in Hong Kong listed, why China Vanke Co., Ltd., one of the most famous brands in the real estate industry, willing to acquire Beijing Vanke Co., Ltd.? And land reserves, Yuanhua want Vanke brand and market share. It can be seen that the nature of this “takeover” is the joint action taken by enterprises to enhance their competitiveness and the basis of such actions is the complementarity among enterprises.