当今社会上经济高度发达,大量的广告信息冲击社会,使消费者目不暇接。在广告攻势下,在心理便不可避免地产生保护性抑制情绪。在这种情形下,广告采用幽默的表现方式,可缓解消费者的排斥心理,在一种轻松的氛围中自然而然接受广告传递的信息。幽默广告在中国很长时间一直受到非议, In today’s society, a highly developed economy, a large number of advertising messages impact the community, so that consumers dizzying. In the advertising campaign, in the psychological will inevitably produce protective emotions. In this case, the advertisement uses a humorous way of expression to ease the exclusion psychology of the consumers and to naturally accept the information conveyed by the advertisement in a relaxed atmosphere. Humorous advertising has long been criticized in China for a long time,