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浙江卫视《快乐蓝天下中国梦想秀》这档节目是浙江卫视在2011年重磅推出大型快乐综艺惊奇秀节目,它脱胎于英国BBCW频道创全国收视第一的王牌综艺《就在今夜》,是浙江卫视重金购入英国模式版权,巨资打造的一档由明星给平民惊喜、帮平民圆梦的大型公益活动。日前播出第一集的收视率已突破一点,进入全国最火节目阵营。为什么这档节目一出来就受到广大观众的好评?本文将从策划方案,成功之道,优化之路三方面做个人解读。
Zhejiang TV “Happy Blue Sky China Dream Show” This program is Zhejiang Satellite TV heavyweight in 2011 introduced a variety show surprise variety show, it was born out of the British BBCW channel hit the country’s first ace ace variety “on tonight,” is Zhejiang TV heavily bought the English model copyright, a huge sums of money to create a star surprise to civilians, to help civilians dream of large-scale public welfare activities. A few days ago broadcast the first episode ratings has exceeded a bit, into the country’s most fire camp. Why this program came out by the majority of the audience’s praise? This article from planning programs, the road to success, the road to optimization of individual interpretation.