中国加入WTO以来,国际与本土品牌营销战日益升温,围绕着市场争夺所展开的价格战此起彼伏。中国是个巨大而多元的市场,随着商品的日益丰富,消费者的选择也出现了前所未有的多样性。因此,消费者对品牌的“朝秦暮楚”也毫不奇怪。从昔日广告标王“爱多”、“秦池”的倒下就能看出, Since China’s accession to the WTO, the marketing war between the international and local brands has been on the rise. The price wars surrounding the market competition have come one after another. China is a huge and diversified market. With the increasing abundance of goods, consumer choice has also seen an unprecedented diversity. Therefore, consumers of the brand “Qin Zhu Wei” is not surprising. From the past advertising standard king “love more”, “Qin pool” fall can be seen,