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随着医药市场进一步扩大改革开放,转换经济机制,医药商业企业营销工作的内容和任务远远超过传统的医药商业工作的内涵,这就对医药商业营销人员的素质提出了新的要求。作为一个营销人员,不仅要有全面的推销经验,还要有丰富的营销心理学、营销理论学和较强的公关素质。
As the pharmaceutical market further expands reform and opening up and transforms the economic mechanism, the content and tasks of the marketing business of pharmaceutical commercial enterprises far exceed the connotation of traditional pharmaceutical commercial work, which puts forward new requirements for the quality of pharmaceutical commercial marketing personnel. As a marketing person, not only must have a comprehensive marketing experience, but also have a wealth of marketing psychology, marketing theory and strong public relations.