自从推行市场经济以来,企业对“营销”的重视日增。中 国加快了短缺经济的转变,特别从1997年以来过剩经济导致 了买方市场的产生,所以更多人认为市场营销是企业生存的 关键。虽如此,然而还有巨人集团、爱多这样特重视市场营销 的企业仍然难逃厄运。究其原因,虽有更多的企业重视营销, 却疏忽了市场经济的竞争。实际上,企业无论是管理的竞争还 是科技、资源等的竞争,归根结底还是人才的竞争。人才的竞 Since the introduction of a market economy, businesses have become increasingly concerned with marketing. China has accelerated the transformation of a shortage economy. Especially since 1997, surplus economy has led to the emergence of a buyer's market. Therefore, more people think that marketing is the key to the survival of an enterprise. Even so, however, there are giant groups, more love such a special emphasis on marketing companies still escape the bad luck. The reason, although more companies value marketing, but neglected the market economy competition. In fact, whether the management of enterprises or competition in science and technology, resources, etc., in the final analysis is the talent competition. Talent competition