一、公益广告的概述公益广告,亦即公共广告或意见广告。每个国家,由于处在不同的历史文化背景下,人们对它的理解和认识有所不同。所以,对于公益广告的界定比较宽泛,从不同的角度理解,有其不同的涵义。公益广告也是非商业性质的宣传活动。主要是针对社会道德文化等的公益事业的宣讲。设计师在进行公益广告设计时,将情感注入到设计当中。因此,公益广告是利用情感来进行信息的传播,以情动人是公益广告的一大看点,也是 First, an overview of public service ads Public service ads, that is, public advertising or advertising advice. Every country, because of its different historical and cultural backgrounds, has different understanding and understanding of it. Therefore, the definition of public service ads more broad, from different perspectives, have different meanings. Public service ads are non-commercial promotional activities. Mainly for public morality and social welfare of the publicity. Designers in the design of public service ads, the emotion into the design. Therefore, the public service ads is the use of emotion to carry out the dissemination of information, moving people is a public service ads a major aspect, but also