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随着社会的不断进步和网络信息技术的高速发展,互联网信息技术在人们的日常生活、各个行业中被广泛使用,尤其是在酒店客房产品销售中的应用。但是,在利用互联网技术销售酒店客房产品的过程中,如何对这些网络信息交流平台进行有效的利用和有秩序的管理、如何利用这些平台来提高酒店客房产品及服务的销售量等问题能否良好的解决,与酒店的经济效益有着必然的关联。本文首先分析了我国酒店客房产品互联网营销的现状;进而阐述了互联网在酒店客房产品销售中的作用;最后指出了酒店客房产品互联网营销的关键问题。
With the continuous progress of society and the rapid development of Internet information technology, Internet information technology is widely used in people’s daily life and in various industries, especially in hotel room product sales. However, in the process of using Internet technology to sell hotel room products, how to effectively use and manage these network information exchange platforms and how to utilize these platforms to improve the sales volume of hotel room products and services, etc. are good Solution, and the hotel’s economic efficiency has a certain relevance. This article first analyzes the status quo of internet marketing of hotel room products in our country; then elaborates the function of the Internet in hotel room product sales; finally points out the key issues of Internet marketing in hotel room products.