公众满意度可从一个侧面反映医院的社会形象，现从社会心理和公关角度，提出提高公众满意度的做法：①满意方程式──正确引导病人的预期满足水平；②光环效应──讲究你的言行举止；③互动效应──乐于夸奖病人；④１：１３效应──及时化解不满意；⑤自我宣传──拓展同社会公众的沟通。 Public satisfaction can reflect the hospital’s social image from one perspective. It now proposes ways to increase public satisfaction from the perspective of social psychology and public relations: 1 Satisfaction equation—provide the patient with the expected level of satisfaction; 2 Halo effect—pay attention to your Words and demeanor; 3 interactive effects - happy to praise patients; 41:13 effects - timely dissatisfaction; 5 self-propaganda - to expand communication with the public.