广告,作为一种告知并说服其对象的手段是广告商达到传播信息,实现某种预期目的的有效形式。在当代的经济社会中,没有任何其它形式可以代替其作用。很难想象,今天的社会离开了广告会是什么情景。但是,广告在给人们带来极大便利的同时,也给人们带来烦恼,这是因为一些广告侵犯了公众权益。这些侵权行为不仅表现在广告的表达方式和内容中,同时也表现在广告媒体 Advertising, as a means of informing and persuading its audience, is an effective way for advertisers to reach some desired purpose of disseminating information. In the contemporary economy and society, there is no other alternative to its role. It is hard to imagine what the situation today is when society leaves advertising. However, advertising brings great convenience to people as well as annoyance to people because some advertisements violate public rights and interests. These violations not only in the expression of advertising and content, but also in the advertising media