当今的商业活动越来越具有国际性,广告也就随之具有了其国际性,这就要求我们必须重视广告的翻译问题。纽马克在其翻译理论中将广告列为了号召性文本,并指出翻译此类文本应使用交际翻译方法。本文就纽马克的文本类型理论中语义翻译与交际翻译的理论对广告翻译的指导进行分析。希望通过本文,可以对广告翻译工作提供一些指导。 Today’s business activities more and more international, advertising will be followed by its international, which requires that we must pay attention to advertising translation issues. Newmark included advertisements as call-to-action in its translation theory and pointed out that translating such texts should use the communicative approach. This article analyzes the guidance of Newmark’s theory of semantic translation and communicative translation in advertising text translation. Hope that through this article, advertising translation work can provide some guidance.