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百事集团微电影广告通过列车电视媒体针对春运在途人群进行重点投放,其特定的受众群体、特定的传播环境、特定的传播时机是百事此次创新营销和创意传播成功的关键因素。
PepsiCo’s micro-motion film focuses on the transit-based crowd during the Spring Festival travel through train and television media. Its specific audiences, specific communication environment and specific communication opportunities are the key factors for PepsiCo’s success in innovative marketing and creative communication.