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Web网上杂志Salon正悄悄地设立会员服务区和开展电子商务服务,通过加大资金投入战略,使自己成为新颖站点以扩大广告业务。最近由于刊登了白宫性绯闻而引起争议的Salon设立了一个新的会员服务网区,除了在Salon站点提供的免费的内容外,获得其内容每年需付费25美元,其成员可以参加每周一次的与嘉宾讨论聊天室,可以获得一件Salon的T恤衫、一个CD-ROM、一张在纽约颁发Salon图书奖的门票和Salon新电子商务的优惠。Salon学习无线电广播电台和电视台的作法,为用户提供免费的内容,但吸引其客户为特定商品付费。这种策略不同于与其相似的杂志Wall Street Journal或由微软开设的其竞争对手Slate,此二者都是对其
Salon, a Web-based online magazine, is quietly setting up a member service area and launching e-commerce services, making itself a novel site to expand its advertising business by increasing its funding strategy. Salon, recently controversial for having published the White House sex scandal, has created a new member services network that, in addition to the free content available at the Salon site, gets its content available for $ 25 a year and its members can attend once a week Discuss chat rooms with guests for a Salon T-shirt, a CD-ROM, a ticket to the Salon Book Awards in New York, and a discount on Salon’s new e-commerce. Salon learns from radio and television stations to provide users with free content but to attract their clients to pay for a particular item. This strategy is different from its similar magazine Wall Street Journal or its competitor Slate by Microsoft, both of whom