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体育用品的营销创新问题随着体育用品市场宏观经济运行态势和体育用品目标消费者群体消费需求呈现复杂化多样化和个性化的转变条件下显得极为重要。本文从渠道建设的角度和视角审视了体育用品营销创新的问题,并结合相关理论提出了体育用品渠道建设中营销创新的建议和对策。
Marketing innovation of sporting goods With the sporting goods market macroeconomic situation and the sporting goods consumer demand for consumer groups appear to be complex and diversified and personalized change conditions is extremely important. This article examines the issue of marketing innovation of sporting goods from the perspective of channel construction and puts forward suggestions and countermeasures of marketing innovation in the construction of sporting goods channel with relevant theories.