网络舆情是影响大学生思想和行为的新兴力量。当前,高校网络舆情管理工作主要存在管理主体不明确;网络日常管理制度不健全;网络舆情管理机制不完善等问题。高校应建立网络舆情监测机制、引导机制和舆情突发事件的应急机制,减少网络舆情对大学生产生的负面影响,促进大学生的健康成长。 Internet public opinion is an emerging force that affects the thinking and behavior of college students. At present, there are mainly problems such as the unclear management body, the unsound daily network management system, and the imperfect network public opinion management mechanism. Colleges and universities should establish a network of public opinion monitoring mechanism to guide mechanisms and public opinion emergency mechanism to reduce the negative impact of online public opinion on college students and promote the healthy growth of college students.