广告公司为什么不为自己做广告?广告行业的著名人物大卫·奥格威先生(DavidOgilvy)对于这个问题好象也没有搞明白,这位广告行业鼎鼎大名的祖师级人物在他著名的《奥格威谈广告》里提出:“我很困惑,为什么广告公司不为自己做广告?”很多年后,市场营销大师、“定位理论”的创始人 Why did not advertisers advertise for themselves? David Ogilvy, a prominent figure in the advertising industry, did not seem obliged to understand the issue. The advertising industry’s most famous founder figure in his famous “ Gwewe talked about advertising ”:“ I am confused, why advertising companies do not advertise for themselves? ”Many years later, the marketing guru, the founder of“ positioning theory ”