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2013年11月18日,中央电视台2014年黄金资源广告招标会在北京梅地亚中心多功能厅举行。被喻为“中国经济风向标”的央视黄金资源广告招标今年进入第二十年,社会各界都在密切关注着招标结果。经过十几个小时、数百家企业竞标后,央视2014年招标签约总额稳中有增。与往年相比,今年的央视招标预售出现了诸多新变化,比如现场招标比例减少、签约认购比例增加,部分专业频道实行区域代理制等。现场招标资源在央视整体广告资源中所
On November 18, 2013, CCTV 2014 Gold Resources Advertising Bidding was held in the multi-purpose hall of the Beijing Media Center. Has been hailed as “China’s economic vane ” CCTV gold resources advertising tender entered the twentieth year this year, all sectors of society are closely watching the tender results. After more than a dozen hours, hundreds of companies bid after the CCTV bidding in 2014 the total steady increase. Compared with previous years, this year’s CCTV bidding pre-sale there have been many new changes, such as on-site bidding to reduce the proportion of subscription subscription ratio increased, the implementation of some professional channels regional agency system. Site tender resources in the overall CCTV advertising resources