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在解读创新含义与企业创新能力内涵的基础上,结合数字出版企业的创新过程,以及北京地区典型数字出版企业的创新要素,提出:数字出版企业基于创新过程的创新能力主要由产品创新能力、技术创新能力、学习创新能力、市场营销能力、组织管理能力和战略管理能力构成。最后构建了数字出版企业创新能力评价指标体系及评价方法。
On the basis of interpreting the meaning of innovation and the connotation of innovation capability of enterprises, combining with the innovation process of digital publishing enterprises and the innovation elements of typical digital publishing enterprises in Beijing, the author puts forward that innovation ability of digital publishing enterprises based on innovation process is mainly composed of product innovation ability, Innovation ability, learning ability of innovation, marketing ability, organizational management ability and strategic management ability. Finally, it constructs the evaluation index system and evaluation method of innovation ability of digital publishing enterprises.