随着改革开放和商品经济的发展,对如何了解消费者的欲望、需求动向及爱好,为制订产品决策和经营决策提供科学依据,已成为政府部门、工商企业经营者所关心的热门课题。在财经管理院校的课程设置中,“市场分析”也愈来愈占有重要的地位。因此,编写一整套的专著和教材,特别是编写一本既能从实际需要出发又能系统介绍市场分析方法的专著,以解决当前大专院校学生和广大经济工作者的迫切需要,已属当务之急。目前,有关市场分析 With the development of reform and opening up and the development of the commodity economy, it has become a hot topic that government departments and business operators are concerned about how to understand consumers' desire, demand trends and hobbies, and provide a scientific basis for making product decisions and business decisions. In the curriculum of financial management colleges and universities, “market analysis” is also increasingly occupy an important position. Therefore, it is imperative to write a complete set of monographs and textbooks, especially to write a monograph that can systematically introduce market analysis methods from the actual needs and solve the urgent needs of current college students and the majority of economic workers . At present, the relevant market analysis