民航品牌是企业最持久的资产,比民航企业的产品、民航设备、资产的生命都长,在全球化时代,民航品牌象征着资产与身价,日益成为民航企业核心竞争力的重要标志。从民航文化角度来看,民航产品或服务是人们价值观念的一种具体化,是文化营销的载体。实践证明,影视作品作为一种文化表现手法,其影响市场营销的潜质和力量是巨大的。随着经济的发展,航空运输业的同业以及异业 Civil aviation brand is the most enduring asset of an enterprise and has a longer life than the products of civil aviation enterprises, civil aviation equipment and assets. In the era of globalization, the civil aviation brand symbolizes assets and social status and is increasingly becoming an important symbol of the core competitiveness of civil aviation enterprises. From the perspective of civil aviation culture, civil aviation products or services are an embodiment of people’s values ​​and a carrier of cultural marketing. Practice has proved that film and television works as a cultural expression, its influence on the potential and strength of marketing is enormous. With economic development, air transport industry peers and different industries