回顾霍普金斯的一生,我们难于形成一个强烈的印象。确实,比起奥格威来,霍普金斯太普通了,他身上找不到一丁点儿大师的光环。在广告人的世界中,如果奥格威是一个位大众情人,周身散发着个人魅力,那霍普金斯充其量也只是一个谨小慎微的小男人,并且,不计较财产的话,很可能也是不受女士欢迎的男人。用奥格威的语言来形容,他“害羞、胆小如鼠、身材矮小、讲话口齿不清,但又非常健谈,他常在衣襟上戴一朵晚樱花,口嚼草根,把口水溅到和他讲话的人的脸上。”更重要的是,他是个小气鬼。 Looking back at Hopkins’s life, we can hardly form a strong impression. Indeed, compared to Ogilvy, Hopkins is too ordinary, he could not find a little master aura. In the world of advertisers, if Ogilvy is a lover of mass, exuding a personal charisma, then Hopkins is, at best, a cautious little man, and probably not a woman, regardless of property Welcome men. In Ogilvy’s language, he was “shy, timid, short, speechless, but very talkative, and often he wore a late-blooming cherry on his lapel to chew the grass roots and splash the saliva To the face of the man who spoke to him. ”More importantly, he was a stingy man.