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我国零售业用10多年时间完成了西方发达国家150年的商业历程,8次零售革命形成了20余种业态格局,10年的家电零售业,各诸侯逐鹿中原,从小卖部林立阶段进入巨头混业竞争时期。清代红顶商人胡雪岩说过:“有一国的眼光, 就能做一国的生意;有一省的眼光就能做一省的生意。”而国美、苏宁正是因为其独到的眼光,成为引领这个行业从小卖部走向巨头林立的过程中最为耀眼的两颗星星。一个雄踞北京,一个坐断南京.狮王雄霸草原;猛虎傲啸山林。同为国内零售巨头的国美、苏宁.他们是如何玩转百亿商业帝国的?做同一单生意的他们.玩法有哪些同与不同?
China’s retail industry completed more than 150 years of business development in the western developed countries in more than 10 years. Eight retail revolutions formed more than 20 formats. For 10 years, the home appliance retailing industry and various princes competed in the Central Plains, Competition period. Hu Xueyan, a red-captive businessman in the Qing Dynasty, said: “With the vision of one country, we can do the business of one country. There is one province’s vision that can make a province’s business.” The Gome and Suning are the leaders This industry from the canteen to the giants in the process of the most dazzling two stars. One in Beijing, one sitting in Nanjing. Lion King tyrants grasslands; tigers proud tiger forest. With the domestic retail giant Gome and Suning. How do they play trillion business empire? They do the same business. How to play with the same?