随着移动互联时代的到来,“新媒体”“全媒体”“自媒体”等概念随之产生,瞰新闻、H5、VR、AR等传播技术日新月异,给传统媒体带来颠覆性挑战。作为传统媒体的纸媒,尤其是影响力有限的地市级报业媒体,更是面临读者流失、发行萎缩,广告收益急剧下滑、转型困难等诸多问题。喻国明教授认为:中国报业已经到了生死存亡的“最危急时刻”。面对严峻形势,业界普遍认为传统媒体转型发展已是大势所趋、迫在眉睫,所谓“明 With the arrival of the era of mobile Internet, concepts such as ”new media“, ”all media“ and ”self media“ will be followed. With the advent of new technologies such as news, H5, VR and AR, the traditional media will be brought Disruptive challenge. As a traditional medium of paper media, especially the limited influence of the media at the municipal newspapers, it is facing the loss of readers, distribution declines, a sharp decline in advertising revenue, difficulties in restructuring and many other issues. Professor Yu Guoming believes that: China’s newspaper industry has reached its ”most critical moment“. In the face of the grim situation, it is generally accepted by the industry that the transformation and development of traditional media have become the trend of the times and are imminent. The so-called ”Ming