论文部分内容阅读
随着金融竞争加剧和金融一体化的推进,银行和保险业之间的传统界限开始逐步消失,银行、保险联手合作相互渗透的趋势日渐明显。将银行和保险等多种金融服务联系在一起,并通过销售渠道的共享实现价值的最大化,银行保险在全球范围内已经成为金融界重视的话题。1银行保险的定义:银
With the intensification of financial competition and the advancement of financial integration, the traditional boundary between banks and the insurance industry has gradually disappeared, and the mutual penetration of banking and insurance has become increasingly evident. Banks and insurance and other financial services together, and through the sharing of sales channels to maximize the value of bank insurance in the global context has become a topic of concern to the financial sector. 1 Definition of bank insurance: Silver