世博会与国家形象上海世博会如北京奥运会一样,是提高中国在国际上的影响力,创建和提升国家形象、进行国家营销的极佳机会。我们要抓住世博会这次千载难逢的良机,找到具有本民族特色的普遍有效的价值增加手段,利用自己的独特价值优势,在世人心目中形成一个中国“国家形象”的概念。 The Expo and the national image of the Shanghai World Expo, like the Beijing Olympic Games, are an excellent opportunity to raise China’s international influence, create and upgrade the country’s image, and conduct national marketing. We should seize this golden chance for the World Expo to find a universal and effective means of increasing value with its own national characteristics and make use of its own unique value superiority to form a concept of “China’s image” in the minds of people in the world.