商业心理学是研究人类在其商业活动中的心理现象及其规律的科学。它主要包括消费者心理和销售者心理研究。左拉在其小说《妇女乐园》中通过对乐园商场的商品价格、商品陈列广告、送退货制度、购买时的附加条件、服务员的文化培训等方面的描述和探讨 ,深刻而形象地揭示了人类复杂而又微妙的购销心理 ,从而为现代商人们提供了有益的经验和借鉴。 Business psychology is a science that studies the psychological phenomena and laws of human beings in their commercial activities. It mainly includes consumer psychology and sellers psychological research. Zola in his novel “Women’s Paradise” through the Park Mall commodity prices, merchandise display advertising, delivery and return system, the additional conditions at the time of purchase, attendant culture training and other aspects of the description and discussion, profoundly and vividly revealed the human Complex and delicate marketing psychology, thus providing modern businessmen with useful experience and reference.