从1998年开始入市的国产品牌手机,十几年来经历了跌宕起伏的发展历程,2008年以来山寨机的兴起使国产品牌手机面临更为复杂的竞争环境,这些发展变化与手机业的制度性进入壁垒有极大的联系。在制度性进入壁垒的限制下,潜在进入企业的进入战略主要有寻租及贴牌生产,而在位企业的防御意识较弱。 Since 1998, the domestic branded handsets, which have been on the market for more than 10 years, have undergone an ups and downs over the past decade. Since the rise of cottage machines in 2008, domestic brands of handsets have been facing a more complicated competitive environment. These developments and the institutionalization of the handset industry Barriers have great contact. Under the restriction of institutional barriers to entry, the entry strategies for potential entry enterprises mainly include rent-seeking and OEM production, while the incumbent firms have a weak sense of defense.