中国政府对加入WTO之后外资在文化市场准入方面作出承诺,将在一年之内放开出版行业的零售业务,_三年之内入开批发业务。也就是说,具有雄厚经济实力、丰富的跨国市场开发与经营经验以及先进的管理水平的外国大型文化集团就要大举进入中国市场了。应该关注的是,他们的目的,是想通过在零售业与批发业的逐步渗透,把真正的注意办放在出版业上,国内的电子音像出版企业,还没有学会走路,就迎来了风雨。 After the accession to the WTO, the Chinese government has promised foreign investment in the cultural market. It will release the retail business of the publishing industry within a year and enter the wholesale business within three years. In other words, a large foreign cultural group with strong economic strength, rich experience in transnational market development and operation as well as advanced management is bound to enter the Chinese market. It should be noted that their objective is to bring real attention to the publishing industry through the gradual infiltration of the retail and wholesale industries. Domestic electronic audio-visual publishing enterprises have ushered in the trials and tribulations without understanding how to walk .