2016年不能绕过的一个话题就是:内容营销。从网红经济炙手可热到内容变现领域的烽烟迭起,从数万自媒体一夜涌现到有人一夜成名拿到上亿估值,2016年的营销大戏就是围绕着“内容”二字展开。网络视频作为展现形式最丰富、最全面的一种内容,自然而然地成为诸多广告主的逐鹿之地。是什么吸引了他们?对于良莠不齐的诸多视频内容平台,他们如何抉择?在这块流着奶与蜜,同时也绽放着 One of the topics that can not be bypassed in 2016 is content marketing. From the network red hot economy to the field of real estate beeing up again and again, from tens of thousands of overnight from the media until someone overnight to get millions of valuations, 2016 marketing drama is around the “content ” word start. As the most abundant and most comprehensive form of online video, online video has naturally become the winner of many advertisers. What attracted them? For a lot of mixed video content platform, how do they choose? In this flow of milk and honey, but also bloom