论文部分内容阅读
商品是一种日用物品，但是它可以在人们的使用过程中由于社会评价而产生社会文化意蕴，因此上升为符号，可以纳入传播学领域来加以考察。商品符号的传播与其他符号系统不同，它的特点是在执行完符号功能后可以再度功能化为日用品被用之于日常消费，而且它的意义的传播不必借助其他的媒介，它可以依赖自身而自动传播。因此，商品符号的传播不受限制，突破了意识形态的控制而成为社会一体化甚至是全球一体化的强有力的媒介，实际上商品（符号）本身在某种程度上已成了一种新的意识形态。
Commodity is a kind of daily necessities, but it can be social and cultural connotations in the course of people’s use because of social appraisal. Therefore, it can be regarded as a symbol and can be inspected in the field of communication science. Differing from other symbolic systems, the symbolic character of a commodity is that it can once again be functionalized into a commodity for daily use after the symbolic function is executed, and the dissemination of its meaning does not have to rely on other media, it can rely on itself Spread automatically. Therefore, the spread of the symbol of goods is not limited, and has broken through the control of ideology and become a powerful medium for social integration and even global integration. In fact, the commodity (symbol) itself has in some ways become a new type The ideology.