以前买家电网上比价是首选,电商价格逼得实体店生意下滑。但随着中高档智能家电消费需求的增长,家电实体门店的生意正在回升,部分网络客回流线下,实体店生意似乎迎来转机。实体家电卖场正往高端化、体验式、智能化的方向发展,在中低端产品上,实体店的优势已经不大,价格敏感的消费者更愿网购。但高端产品大多是智能家电,消费者会先体验再购买。网购前先上网比价,在家电行业已越来越难。电商平台有厂家专供货源,与实体店并不一致。家电业内实体店开始转攻体验式购物,在店内增设了虚拟 Before the purchase price is the preferred online shopping, electricity prices forced the physical store business decline. However, with the growth of consumer demand for high-end smart home appliances, the business of home appliance stores is picking up. Some online customers are returning to the store, and the store business seems to usher in a turnaround. Entity appliance stores are high-end, experiential, intelligent direction, in the low-end products, the advantages of physical stores have been small, price-sensitive consumers are more willing to online shopping. But most high-end products are smart appliances, consumers will experience the first purchase. Online shopping before the Internet parity, in the home appliance industry has become increasingly difficult. E-commerce platform manufacturers have exclusive sources, and the store is not the same. Appliance industry store to start experiential shopping experience, in the store added a virtual