气味商标是一种不同于传统可视性商标的新型商标。气味商标的无形性给其法律保护带来了困境。其自身的困境主要体现为气味的衰竭、混同、存储、表示;同时消费者也可能会产生接收气味的困境。气味商标法律保护的困境主要可以从生产者、科技研发者、立法者等方面提出解决建议。 Smell trademark is a new trademark different from traditional visual trademark. The intangible nature of the odor trademark has brought difficulties to its legal protection. Its own predicament is mainly reflected in the failure of smell, confusion, storage, said that at the same time, consumers may also receive the smell of the plight. The predicament of the legal protection of smell trademark can be put forward mainly from the producers, researchers, researchers and legislators.