从欧美兴起的企业识别系统(CorporateIdentity System,简称CIS)观念近年传入我国,引起企业界、设计界的极大关注和探索,这是改革开放,经济发展的必然。随着社会主义市场经济体系的建立和运行,CIS必然更加广泛的导人企业生存的战略之中,由于它的实施,企业转机、繁荣昌盛的实例将随时间的推移不胜枚举。CIS是企业创造良好的经营环境、建立鲜明的市场形象必不可少的途径,它是完善企业文化,推举企业精神,获得更佳效益的关键。这无疑给我国企业上台阶的活动中注入一缕春风,引发一场观念的变革。以往那种设计滞留在单纯追求装饰欣赏、视觉效果的作法将失去它的光彩,随之掀起追求、完善企业文化的热潮。CIS的重要作用也将越来越明显的体现出来。 CIS的建立是企业一项长期、系统的工作,充分认识、了解,并加以具体实 The concept of Corporate Identity System (CIS), which is emerging from Europe and the United States, has been introduced into our country in recent years and aroused great concern and exploration by enterprises and designers. This is an inevitable result of reform, opening up and economic development. With the establishment and operation of the socialist market economic system, CIS is bound to have a broader strategy of guiding the survival of enterprises. Due to its implementation, the turning point of enterprises and the prosperous examples will be numerous over time. CIS is an indispensable way for enterprises to create a good business environment and establish a distinctive market image. It is the key to perfecting corporate culture, recommending entrepreneurship and obtaining better benefits. This undoubtedly injected a ray of spring breeze into the activities of our country’s enterprises and triggered a change of concept. In the past that kind of design stranded in the simple pursuit of decorative appreciation, visual effects approach will lose its luster, followed by set off the pursuit of improving corporate culture craze. The important role of CIS will also be more and more evident. CIS is the establishment of a long-term, systematic work, fully understand, understand, and to be concrete