大约每过十年,市场营销的领域内就会对思想与技术进行改革与创新,这主要是因为人们的消费需求发生了很大的变化,并对企业提高了要求。如今在互联网技术的推动下,我国迎来了网络经济时代,能否对信息化技术进行合理运用来为营销决策的方案提供足够的支持逐渐成为企业最终成败的关键。 About every 10 years or so, there will be reforms and innovations in ideas and technologies in the field of marketing, mainly because people’s consumption needs have undergone major changes and their requirements have been raised. Today, driven by the Internet technology, China ushered in the era of network economy, whether the rational use of information technology to provide adequate support for the marketing decision-making program has gradually become the key to the ultimate success or failure of the enterprise.