近几年,家电定制开始在一些崇尚个性、讲究生活品味的消费者间流行起来,并且有不少知名家电厂商联合电商平台积极跟进,掀起了一股家电个性化定制热潮。不过,家电定制目前仍属于小众市场,“小而美”的背后仍存在一些挑战。家电定制模式走红现实生活中,很多消费者已经不满足于千篇一律的白色冰箱洗衣机、黑框电视。他们希望家里有台柠檬黄的冰箱、粉红色的洗衣机,甚至希望电视机的边框和卧室的壁纸是同色系的。 In recent years, custom appliances began to advocate personality, pay attention to lifestyle consumers popular, and many well-known appliance manufacturers to actively follow up the e-commerce platform, setting off a wave of custom appliances personalized. However, the customization of home appliances still belongs to the niche market. There are still some challenges behind “small and beautiful”. Home appliance custom model popular In real life, many consumers are not satisfied with the stereotyped white refrigerator washing machine, black box TV. They wanted a lemon, yellow refrigerator and a pink washing machine at home, and even hoped that the television’s borders would be the same color as the bedroom wallpaper.