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Acer宏基公司针对大陆市场的特点,将在98年调整行销策略:一方面,将努力拓展销售通路,逐步建立国内交货秩序;另一方面,宏基公司将大规模、全方位地增大对大陆的投资。受全球IT市场的影响,97年大陆的电脑市场竞争异常的激烈。一个突出的特点是国内本土的品牌机异军突起,欧美品牌遥遥领先的态势开始锐减。受大环境的影响,Acer1997年在大陆的业绩也不太尽如人意。截止12月上旬Acer电脑在大陆
Acer Acer Acer for the characteristics of the mainland market, will be in 1998 to adjust the marketing strategy: on the one hand, efforts will be made to expand sales channels and gradually establish the order of domestic delivery; the other hand, Acer will be large-scale, all-round increase of mainland China investment. Affected by the global IT market, the competition in the mainland computer market in 1997 was extremely fierce. A prominent feature is the sudden emergence of the domestic local brand aircraft, the leading European and American brands began to decline sharply. Affected by the environment, Acer in the field in 1997, there is no room for improvement. As of early December Acer computer in mainland China