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在品牌营销上,361°一直主打“体育牌”。央视招标的成功,是361°体育营销的再次出击。11月18日,在梅地亚的央视招标会上,361°以1.58亿元拿下了央视五套体育频道主持人指定服装资源,成为2009￣2013中央电视台体育频道服装指定供应商。此次合作中,361°公司将提供旗下品牌的服装、鞋帽和配件等装备,用于2009￣2013央视体育频道播出的所有栏目及赛事节目的演播室主持人和节目出镜记者。
In brand marketing, 361 ° has been the main “sports card ”. CCTV bidding success, 361 ° sports marketing again attack. November 18, at the CCTV bidding in Medias, 361 ° to 158 million yuan won the CCTV five sets of sports channel host designated clothing resources, a 2009 ~ 2013 CCTV Sports Channel apparel designated suppliers. In the cooperation, 361 ° Company will provide its brand clothing, shoes and accessories and other equipment for the 2009 ~ 2013 CCTV Sports Channel broadcast all sections and events show the studio host and program appearance reporter.