崭新的橱窗设计是商场招揽顾客的捷径。橱窗设计是一种促进直接销售的展示艺术,所呈现的效果必须符合当时当地的潮流趋势,使过往行人能产生一种强烈的印象与共鸣,从而吸引更多的消费者进入店内购物。 一则精美的橱窗设计同时也是一件珍贵的艺术品。它的艺术性在于它所具有的时代特征和健康向上的思想内涵,真正起到给广大消费者以美的艺术享受和奋发激励的鼓舞力量。因此,橱窗设计不仅有助于促销,还有助于在消费者中建立良好的形象,并留下深刻的印象。通过这些“行动公众”,带动“知晓公众”,再影响“潜在公众”。由此可见,橱窗设计在某种程度上起到了公共关系广告的效果。而这种通过橱窗表现出来的三维立体效果,最能刺激消费者的购买欲望。给消费者形成的视听率与记忆率可以说是相当高的;橱窗内文字说明的阅读率也能和报刊相媲美。因此橱窗设计发扬了报纸、杂志、广 The new window design is a shortcut to shopping malls to attract customers. The design of the showcase is a display art to promote direct sales. The show’s effect must be in line with the prevailing local trends so that past pedestrians can create a strong impression and resonance so as to attract more consumers to shop in-store. A beautiful window design is also a precious art. Its artistry lies in the characteristics of the times and the thought of healthy and upward thinking that it possesses. It truly plays an encouraging role in helping the vast number of consumers enjoy and inspire the beauty of the arts. Therefore, the window design not only helps promote sales, but also help establish a good image among consumers, and impressed. Through these “action-based publics,” promoting “public awareness” and then “potential publics”. Thus, the window design to some extent played a public relations advertising effect. The three-dimensional effect of this through the window display, the most stimulating consumer desire to buy. Formed by consumers of audio-visual rate and memory rate can be said to be quite high; the window shows the reading rate of words and newspapers comparable. Therefore, window design promote the newspapers, magazines, wide