在电视市场化程度日益提高的今天,电视媒体的竞争愈演愈烈,“品牌战”、“节目战”、“营销战”一场接着一场。对于电视媒体而言,如果说电视节目的创作、制作是养兵、练兵的话,那么电视节目编排就是排兵布阵,穿插设计。能否在竞争大战中取胜,电视节目编排扮演着日益重要的角色 In the increasingly marketization of television today, television media competition intensified, “brand war”, “program war”, “marketing war” one after another. For the television media, if the creation and production of television programs are to raise troops and train troops, then the arrangement of television programs is an arrangement of troops and interludes. Whether or not to win in a competitive war, television programming plays an increasingly important role