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电力行业作为关系国计民生的战略性行业,对经济发展、社会稳定、人民生活水平提升有着重大影响。电网营销部门直接面对用户,承担着服务客户的重要职责,是电网企业价值实现的最终环节。2015年3月,中央9号文出台,标志着以售电侧放开为主要内容的新一轮电力体制改革拉开序幕。售电业务市场化,极大提高了营销部门在电网企业中的重要性,也催生了业务转型升级的需要,电网企业管理者要不断反思如何有效适应电力体
As a strategic industry that has a bearing on the national economy and people’s livelihood, the power industry has a significant impact on economic development, social stability and improvement of people’s living standards. Power grid marketing department directly to the user, bear the important responsibility of customer service, power grid enterprise value is the ultimate link. In March 2015, the central government released Circular 9, marking the beginning of a new round of electricity reform that took the sale of electricity as its main content. The marketization of electricity sales business has greatly increased the importance of the marketing department in power grid enterprises and also spawned the need of business transformation and upgrading. Power grid managers should constantly reflect on how to effectively adapt to the power